I love to research and learn about new things, it is one of the more enjoyable aspects of selling on eBay. But I have to be careful that I don't get lost in the research because time is money!
This week I was explaining this strategy to a friend who recently opened an eBay store. He had sold an item at auction without researching. Our discussion about this subject gave me the idea for this post.
As far as I am concerned, there are different levels of research.
You should have a bit of knowlege before trying to sell either used books or vintage/collectible/antique books. Buyers need to know about a book's condition and you need to know how to describe it. Someone who specializes in books would do more than obtain "a bit of knowledge" but books are a small part of my inventory so I am speaking only for myself. I try to be very thorough and include pictures of damage or flaws but I do not do any other research. Here is a link to the books in my eBay store.
When it comes to dinnerware, flatware or even some glassware, I typically use a popular used dinnerware website to help identify the pattern name, I check their prices and I always start my auctions for less. I also use "Kovel's Dictionary of Marks" to help date older sets and I have a modest library of research books that I use for glassware. Typically my descriptions only include the pattern name, maker and condition but sometimes I will include a brief description with the color and design as well as the date it was produced (if I am able). Out of curiousity, I may also look to see who else on eBay is selling my pattern but that is the extent of the time spent researching dinnerware. Here is a link to the dinnerware and a link to the flatware I have for sale in my eBay store.
Some may recall my major score with the Cambridge Glass ice bucket or biscuit jar last year. Here is a link to that blog post. That score was a result of finding the pattern name in one of my books on glassware and then checking to see how much it was selling for on that used dinnerware/glassware/flatware website. Had I not taken the time to research it, I would have started it at $9.99 and listed it as a glass candy jar. The Cambridge Glass collectors out there never would have found it and I would have lost out on a $1300 sale!
Collectibles are where I spend the most amount of time with research. A few weeks ago I spent most of a Sunday afternoon perusing web sites about Smurfs. I had purchased several baggies of Smurfs at an estate sale several months ago. I knew that there are Smurf collectors and had no idea whether or not I had any "good ones" in those baggies. My research did little more than help me identify names for each character but by immersing myself in Smurfland I was able to get a feel for what may be important to collectors. I separated the Smurfs into 16 separate lots in a way that made sense to me and a few I listed singly. Four auctions sold, 3 for $9.99 each and 1 for $145.00! The lots that didn't sell are now in my eBay store, here is the link. There may have been a better way to do it, but I think the time I put into Smurf research paid off!
There are a lot of collectible categories. Research can be very random for most and many times your item may be so unique and collectible that there may not be any information. And that item may be just the very thing that a collector is looking for.
A simple "google" search is sometimes all you need to find out whether your item has value or not, an eBay comparison search of "completed listings" will tell you whether anyone is buying your item or what your competition is and replacements.com can help you with descriptions. It doesn't have to take a lot of time, and it shouldn't if you want to expand and grow your business. You may be spending so much time trying to find out about your specific item that you don't get anything listed! If you are not listing, you are not selling, and if you are not selling, you are not making money!
Happy eBaying...
This week I was explaining this strategy to a friend who recently opened an eBay store. He had sold an item at auction without researching. Our discussion about this subject gave me the idea for this post.
As far as I am concerned, there are different levels of research.
You should have a bit of knowlege before trying to sell either used books or vintage/collectible/antique books. Buyers need to know about a book's condition and you need to know how to describe it. Someone who specializes in books would do more than obtain "a bit of knowledge" but books are a small part of my inventory so I am speaking only for myself. I try to be very thorough and include pictures of damage or flaws but I do not do any other research. Here is a link to the books in my eBay store.
When it comes to dinnerware, flatware or even some glassware, I typically use a popular used dinnerware website to help identify the pattern name, I check their prices and I always start my auctions for less. I also use "Kovel's Dictionary of Marks" to help date older sets and I have a modest library of research books that I use for glassware. Typically my descriptions only include the pattern name, maker and condition but sometimes I will include a brief description with the color and design as well as the date it was produced (if I am able). Out of curiousity, I may also look to see who else on eBay is selling my pattern but that is the extent of the time spent researching dinnerware. Here is a link to the dinnerware and a link to the flatware I have for sale in my eBay store.
Some may recall my major score with the Cambridge Glass ice bucket or biscuit jar last year. Here is a link to that blog post. That score was a result of finding the pattern name in one of my books on glassware and then checking to see how much it was selling for on that used dinnerware/glassware/flatware website. Had I not taken the time to research it, I would have started it at $9.99 and listed it as a glass candy jar. The Cambridge Glass collectors out there never would have found it and I would have lost out on a $1300 sale!
Collectibles are where I spend the most amount of time with research. A few weeks ago I spent most of a Sunday afternoon perusing web sites about Smurfs. I had purchased several baggies of Smurfs at an estate sale several months ago. I knew that there are Smurf collectors and had no idea whether or not I had any "good ones" in those baggies. My research did little more than help me identify names for each character but by immersing myself in Smurfland I was able to get a feel for what may be important to collectors. I separated the Smurfs into 16 separate lots in a way that made sense to me and a few I listed singly. Four auctions sold, 3 for $9.99 each and 1 for $145.00! The lots that didn't sell are now in my eBay store, here is the link. There may have been a better way to do it, but I think the time I put into Smurf research paid off!
There are a lot of collectible categories. Research can be very random for most and many times your item may be so unique and collectible that there may not be any information. And that item may be just the very thing that a collector is looking for.
A simple "google" search is sometimes all you need to find out whether your item has value or not, an eBay comparison search of "completed listings" will tell you whether anyone is buying your item or what your competition is and replacements.com can help you with descriptions. It doesn't have to take a lot of time, and it shouldn't if you want to expand and grow your business. You may be spending so much time trying to find out about your specific item that you don't get anything listed! If you are not listing, you are not selling, and if you are not selling, you are not making money!
Happy eBaying...

